Content & marketing

Taboola deal puts News' native content into discovery

Feb 19, 2019 at 09:28 pm by Staff

News Corp Australia has picked discovery platform Taboola for the "next step" in the evolution of its News Native Network. The "full service premium native marketplace" - be a.... Read More

News bids for bigger share of Redlands as ACM goes on sale

Feb 11, 2019 at 07:35 pm by Staff

As Nine looks to sell the former Fairfax Australian Community Media mastheads it acquired last year, rival News Corp Australia is stepping up competition in one of the areas w.... Read More

Newsmedia 'the new growth engine' as more ads go direct

Feb 03, 2019 at 07:55 pm by Staff

If the previous year's spend on advertising over the same-sex marriage debate was the good news then, it was inevitable that Australian publishers should face a drop in 2018..... Read More

How Nine pushes SUVs to its MAFS audience romantics

Jan 15, 2019 at 12:02 am by Staff

Addressable advertising will play a bigger role in Nine's advertising offering, with targeted digital video heading a range of advertising products. The Australian media compa.... Read More

Gold in them thar' pills... - and property - carried by print

Jan 07, 2019 at 02:21 am by Staff

Those who tell you print is in its death throes - and there are a few of them, especially in Australia - had time to reconsider over their seaside holidays. News Corp's bargai.... Read More