Content & marketing

US research, HK case study in INMA's branded content report

Sep 16, 2020 at 06:46 pm by Staff

A new INMA report explains "why branded content fits today's advertising moment". Based on a survey of 40 US news organisations, Why branded content fits this advertising mome.... Read More

Transforming a brand on a lazy Mumbai Sunday

Sep 16, 2020 at 03:07 am by Staff

Almost a year after its initial implementation, this Indian weekend brand is celebrating the success of a new look and a new approach to content. Krishna Tanna says Sunday Mid.... Read More

ABC wins design awards for 'brilliant' youth and children's apps

Sep 09, 2020 at 07:36 pm by Staff

Australian national broadcaster the ABC has been honoured with two design awards in less than a week. First its ABC Kids app was recognised by the Good Design Awards, which ha.... Read More

How India's leading English paper put its brand behind LGBTQ acceptance

Sep 09, 2020 at 06:17 pm by Staff

Executives at the Times of India looked to classified, one of the newspaper's oldest sections, as a way in which they could help tackle social issues for the LGBTQ community f.... Read More

TV more trusted despite internet being 'more popular' for news

Aug 23, 2020 at 09:23 pm by Staff

More people source news from the internet than TV, according to new Roy Morgan research... but they trust TV more. The research shows more than 12.7 million Australians (60.8.... Read More