Content & marketing

AI helps Indian papers with probe, reader credit

Apr 30, 2026 at 03:35 pm by admin

The Hindu had a problem when it wanted to check why some electors had been deleted from voters’ lists: There were more than six million of them. In a report last Septem.... Read More

‘Back Australia’ pays off with multi-platform spend

Apr 22, 2026 at 02:54 pm by admin

A Newscorp Australia campaign urging readers to ‘Back Australia’ delivered pageviews, poll votes and comments… and also helped the publisher move advertiser.... Read More

News’ Glamour pitch for Gen Z/millennial Aussies

Apr 21, 2026 at 11:23 am by admin

Don’t expect a print edition – even a handbag-sized one – when Glamour Australia launches later this year. Plans are that it will appear across social.... Read More

News media’s journalistic ‘feel good’ factor

Mar 27, 2026 at 12:58 pm by admin

Keen to establish its creds with a younger market, Australia’s ThinkNewsBrands media marketing group has published its first ‘News Nation’ report. Based on.... Read More

Broadsheet helps nurture leaders of tomorrow

Mar 11, 2026 at 05:24 pm by admin

Chennai-headquartered The Hindi Group is reaching more than 5000 Indian schools, thanks to a daily broadsheet and a fun Sunday Weekender. Brand activations assistant genera.... Read More