Content & marketing

Social impact projects drive standout performance

Apr 09, 2025 at 09:58 am by admin

A new category recognising the best social impact project was among the most popular among entries for WAN-Ifra’s Digital Media Awards Americas 2025 competition. Winner.... Read More

View claims inspection boost from marketing package

Mar 20, 2025 at 08:54 am by admin

With ten months’ results in, property website View Media says it built ‘open for inspection’ attendance by more than a quarter for a Brisbane real estate age.... Read More

Sharing the love, and other study-tour lessons

Mar 12, 2025 at 06:48 pm by admin

There was plenty to learn when 27 delegates to INMA’s Media Subscriptions Summit in Amsterdam took time out for a two-day study tour, visiting three news companies on th.... Read More

Twice as nice: How product sampling boosted ad results

Mar 05, 2025 at 03:10 pm by admin

Norwegian publisher Amedia leveraged a partnership with a home delivery service to integrate product sampling into its distribution strategy for advertisers. In an INMA Ideas.... Read More

Engagement value is in local news, marketers say

Mar 05, 2025 at 11:13 am by admin

Advertisers and agency personnel talk about the value of news – especially in regional communities – in a refreshing new series put together by Think News Brands..... Read More