Content & marketing

Where next: Location the next revenue driver

Mar 31, 2014 at 12:02 am by Staff

With expectations that this will be the year mobile and location-based advertising finally takes off, publishers have an opportunity to exploit their local market relationship.... Read More

Mathrubhumi leads with new AR experience

Nov 27, 2013 at 07:06 pm by Staff

Malayalam newspaper Mathrubhumi has teamed with TeliBrahma to deliver an augmented reality experience on a new platform. The mobile Mathrubhumi Insight site has been offering.... Read More

GameTracker adds basketball reporter

Nov 26, 2013 at 05:55 pm by Staff

Basketball has been added to the My Team Scoop Game Tracker software used to relay play-by-play accounts of high school games. Software company Presteligence says the system.... Read More

Commuter papers’ apps look for audience

Nov 18, 2013 at 05:56 pm by Staff

Print editions pitched at a captive commuter audience are set to be supplemented – and perhaps supplanted – by tablet versions. In the UK capital’s competitive market, the Lo.... Read More

So there you are: LBMA, Yoose go for conversion

Oct 21, 2013 at 07:16 pm by Staff

Now you know where they are, how do you make them buy? The conversion of consumer location into buying transactions is the subject of a networking evening in Singapore on Nov.... Read More