Content & marketing

Twice as nice: How product sampling boosted ad results

Mar 05, 2025 at 03:10 pm by admin

Norwegian publisher Amedia leveraged a partnership with a home delivery service to integrate product sampling into its distribution strategy for advertisers. In an INMA Ideas.... Read More

Engagement value is in local news, marketers say

Mar 05, 2025 at 11:13 am by admin

Advertisers and agency personnel talk about the value of news – especially in regional communities – in a refreshing new series put together by Think News Brands..... Read More

How puzzles help drive subs for Nine mastheads

Jan 15, 2025 at 02:34 pm by admin

Data shows players spend more than 12 times as long on some puzzles as they do on an average news article, encouraging Nine to use them to help drive premium subscription bund.... Read More

Free site provides tech to ‘covet thy neighbour’s house’

Dec 30, 2024 at 03:07 pm by admin

It’s not for sale, but that doesn’t limit the attraction of “sticky-beaking” a property, Australian listings publisher View Media reckons. Following i.... Read More

Subs, apps, AI: INMA’s year-end list of what’s on your mind

Dec 30, 2024 at 01:10 pm by admin

Subscriptions, GenAI, and apps were on the minds of newsmedia executives in 2024, according to a review by INMA senior editor Dawn McMullan. “Of the 777 blogs we produc.... Read More