Content & marketing

Relaunched AFR ‘agnostic to tools of modern business’

Feb 26, 2026 at 10:09 am by admin

Think of a relaunch or redesign, and you tend to think of a physical, printed product. When Nine Publishing repositioned the Financial Review, the main changes were digital..... Read More

News puts journos’ faces to print and TV campaign

Feb 12, 2026 at 10:39 am by admin

A new campaign to push readership emphasises News Corp Australia’s journalists’ in a new ‘We’re for You 2026’ campaign. Created with inhouse cre.... Read More

BelTel doing Derry well with Mediahuis investment

Jan 29, 2026 at 11:21 am by admin

European media giant Mediahuis is investing in its Northern Ireland subsidiary, recruiting journalists and opening a new office. Its Belfast Telegraph business is looking for.... Read More

Attention-getter questions help monetise content

Jan 02, 2026 at 05:41 pm by admin

A new approach to advertising in which readers are asked to answer questions about displayed ads is helping a Polish publisher monetise content. In an INMA Ideas blog, Burda.... Read More

Reason these trusted metro brands are different

Dec 03, 2025 at 05:13 pm by admin

The ‘something special’ about Nine Entertainment’s Sydney Morning Herald and The Age gained perspective when INMA chief executive Earl Wilkinson spoke about.... Read More