Content & marketing

Specialised audiences get a truly tailored offering

Oct 28, 2025 at 09:45 am by admin

News Corp subsidiary and publisher of the Wall Street Journal, Dow Jones has focussed its strategy on strengthening its premium offerings for distinct and specialised audience.... Read More

Creators ‘show what audiences value,’ delegates learn

Oct 07, 2025 at 06:51 pm by admin

The voices of two creators – journalist turned creator Sophia Smith Galer and Kerstin Hasse, known to her online followers as Hasse mit Liebe – stood out at INMA&r.... Read More

Inky little masterpiece that your puppy can pee on

Oct 07, 2025 at 03:51 pm by admin

Here’s something else you can’t do with digital… a print ad that puppies can pee on was among winners in NZME’s Imprint campaign for agencies. Seni.... Read More

Scented pages and sh*t: Cannes’ ‘fresh’ look at print

Oct 05, 2025 at 06:33 pm by admin

Inventive applications of print among Cannes Lions 2025 winners and shortlists featured uses that challenge assumptions about the medium. Print Power’s Ulbe Jelluma say.... Read More

Picking potential subscribers and routes that lead to profit

Sep 01, 2025 at 03:27 pm by admin

A new INMA report looks at ways of building a subscriber base that promises a profitable and secure future for publishers. The report – ‘Beyond the funnel: Advi.... Read More