Digital business

Sheffield's role 'expands' with creation of News DNA

Aug 24, 2016 at 01:02 am by Staff

Musical chairs at News Corp Australia follow the creation of a new News DNA business unit designed to provide advertisers with a "single point of contact" to reach audience gr.... Read More

Integrated tool takes sales and CRM on the road

Aug 22, 2016 at 07:24 pm by Staff

Integrated advertising sales and CRM functions are promised by a new browser-based Newscycle application. The new SalesLink CRM version provides mobile CRM and customisable re.... Read More

Facebook moves 'send a strong message'

Aug 18, 2016 at 07:32 pm by Staff

Changes to Facebook's platform that would thwart ad blockers "send a strong message to the industry", MMA regional managing director Rohit Dadwal says. The move - which will s.... Read More

New digs for Google's Mehta

Aug 16, 2016 at 10:06 pm by Staff

Parin Mehta, who was Google's regional head of strategic partnerships, is moving to online accommodation service Airbnb. Mehta - who has worked for Google for nine years, the.... Read More

Video ad marketplace moves on Asia

Aug 16, 2016 at 09:49 pm by Staff

Video advertising marketplace Teads is moving in southeast Asia after raising US$47 million of new debt financing. With a "significant foothold" in Japan already, the company.... Read More