One Pass explained as Google joins WAN-Ifra's London programme

Mar 15, 2011 at 07:15 pm by Staff

Google One Pass, which enables publishers to set the terms for access to their digital content, will be examined at Digital Media Europe, WAN-Ifra's new London conference next month.

Madhav Chinnappa, strategic business development manager of Google News and Books, has joined the programme of the conference, to be held at the Hilton London Olympia in April 11-13.

Chinnappa will make one of the first industry presentations of Google One Pass, which allows consumers to pay once for digital content viewed across all devices, from web to tablets to smartphones.

The system, which gives publishers information about subscribers, allowing them to maintain the all-valuable relationship with their customers, is widely seen as a response to publishers' concerns about finding new online business models.  Google takes a ten per cent fee from content bought using One Pass.

The Digital Media Europe Conference is drawing major publishing groups and digital pioneers from around the globe to discuss new business strategies and technologies on all digital publishing platforms: online, mobile and tablet. Digital revenues will be the focus on the event, which will provide insights into how to maximize both short and longer term profits.

The programme will include a Digital Trend Day, a Mobile Media Day and an iPad and Tablet Day. The three conference days can be booked individually or as a package. Full details can be found at

Other conference highlights include:

- "Cash in the Sofa": TV relaunched at VG, by Morten Holst, Strategy and Business Advisor, VG, Norway. With readers now accessing news and information everywhere, VG is inviting them back to the sofa, a safe, comfortable  and revenue loaded  position to interact with consumers.

- Bringing the power of trusted information brands right to your mobile, by Oke Okaro, General Manager and Global Head of Mobile for Bloomberg, which is pushing apps beyond its traditional audience in the financial community. Voted best in class by many for its financial app, how does Bloomberg do it and what do they have in store for 2011?

- Making money today 

a case on extending the newspaper model to mobile, by Mattias Rosberg, CEO of Adeprimo AB in Sweden. The Stampen Media group offers over 50 services on mobile to a network of 45 Swedish dailies as well as to several media companies in Norway, Finland and Eastern Europe. This unique case study will offer insights on how media companies are leveraging mobile media.

- The Stardoll phenomenon, going mobile and tablet, by Chris Seth, Global Executive Vice President and General Manager of the Stardoll Network, the leading global group of websites devoted to young women and teens with more than 92 million registered users. Set up in early 2009, the network launched its first mobile app, for both Android and the iPhone, in 2010. Chris Seth will discuss how the company is extending its network on mobile platforms.

- More than a million downloads 

how to create amazing publishing apps, by Nic Newman, Managing Director of EMEA and Head of Strategy for TigerSpike, a creative media company specialising in innovative solutions for mobile and tablets. The company has many top media companies among its customers, including the BBC, The Daily Mail and The Telegraph. Mr Newman opened TigerSpike¹s UK office in 2007, and sits on the UK board of the Mobile Marketing Association and the IAB mobile steering group.

- The Next generation of device platforms 

how publishers can better exploit new devices, by DongOuk Park, Vice President of Global Content Sourcing Group of Media Solution Center (MSC), Samsung Electronics. MSC has served as a channel to deliver content and services to all Samsung Electronics devices. Samsung recently launched the Samsung GALAXY Tab 10.1, a powerful Dual-Core Android 3.0 (Honeycomb) smart media device.

Other speakers include: Kevin Beatty, CEO of A&N Media and Managing Director of Associated Newspapers in the United Kingdom, Christian Unger, CEO of Switzerland-based Ringier, Marc Huijbregts, Worldwide Digital Director of Saatchi&Saatchi, Olivier Delteil, Business Development Manager for Digital of Les Echos in France, Guillaume Semblat, General Manager for Regions Job in France, and more.

Digital Media Europe is the successor to WAN-Ifra's long-time digital events, Beyond the Printed Word and Mobile Media Day.

Sections: Print business


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