A dozen of the 17 categories in Roy Morgan’s Australian Readership report showed growth, with half the ‘top ten’ most widely read magazines increased their print readership over the last year.
Leading the pack were the health and family, home and garden, women’s lifestyle and women’s fashion categories, all with readership up on 2021.
The report for the 12 months to September 2022 shows that 11.2 million Australians aged 14+ (52.5 per cent) now read print magazines. This market broadens to 15 million Australians aged 14+ (70.5 per cent) who read magazines in print or online either via the web or an app, a small drop of 4.2 per cent from a year ago.
Increases in print readership for 12 of the 17 magazine categories over the last year came during a period in which Australians were dealing with the easing of COVID-19 restrictions. Exactly half of the top ten most widely read magazines increased their print readership over the last year, as did nine out of the top 25.
Better Homes & Gardens (pictured) appears as Australia's most widely read paid magazine with print readership of 1,627,000 (ahead of Australian Women's Weekly with a print readership of 1,234,000). Australia's most widely read free magazine is Coles magazine with a print readership of 4,819,000, just ahead of Woolworths’ Fresh Ideas with a readership of 4,769,000 (up 2.3 per cent).
The results are the latest findings from the Roy Morgan Single Source survey of 65,989 Australians aged 14+ in the 12 months to September 2022.