DHL subsidiary Higgs International Publishing Logistics will use Pressmart’s technology to power on-demand digital editions for its publisher customers. Higgs distributes more than 200 million copies worldwide of titles including ‘OK!’, ‘Vanity Fair’ and ‘Reveal’. Through the digital distribution partnership with Pressmart Media, it will offer a cost-effective global distribution service to its publishing clients looking to create a successful presence in the digital space. Pressmart's 360° fully-hosted solution will power the delivery initiative for customers including newspapers, magazines, books, brochures and catalogues. Prepress pages are converted into intelligent XML content in a format compatible for delivering on web, mobile, e-reader, and other digital channels. Publishers also get access to marketing, subscription and advertising tools for monetising from digital delivery. The Pressmart service is used in 49 countries, covering 24 languages, including publication groups including the ‘San Diego Union-Tribune’, the ‘Philadelphia Inquirer’, ‘Orlando Sentinel’, Trinity Mirror, ‘Manila Bulletin’ and ‘Hindustan Times’. Higgs/DHL business director Darren Starkey described it as a “significant launch” for the company: “We are sure it will bring greater benefits to our publishing customers and help them compete effectively with their online counterparts. Pressmart’s on demand digital publishing platform gives us exciting new ways of meeting the needs of our publishers both locally and globally.” Pressmart’s founder and chief executive Sanjiv Gupta is delighted: "With this addition as an important channel partner strategy, it ensures us that our business is moving in right direction and rapidly."