Developer WoodWing says new tablet reader app features and a major upgrade of its content delivery service address the growing proliferation of tablet formats.

The iPad Reader App 1.8 has a new HTML5-based store which publishers can customise for a branded shopping experience. Subscriptions can be offered via iTunes and a separate subscription server in the same app.

It eliminates the need to wait until the download of the issue is completed.

The Android Reader App 1.1 now comes in falvours for Android 2.2 (Froyo) and 3.0 (Honeycomb), with multi-screen functionality allowing content creation for devices with multiple resolutions and aspect ratios. The company =says that, with numerous other Android devices on the way, there may be variations of resolutions and aspect ratios for which publishers don't want to optimise their content, and a new ‘fit page to screen’ feature will now address these and provide a choice of three intelligent mapping options.

WoodWing´s new HTML5 web app will allow publishers to extend their reach to users of the Safari and Chrome browsers. Functionality of the hosted Content Delivery Service been enhanced to manage publication issues for different devices and resolutions.