Industry veteran Alex Stepanian has joined KBA North America as regional sales director.

With 34 years' experience in the printing industry, he has most recently been district sales manager for three other printing press manufacturers.

He fills a newly-created position aimed at providing additional customer support and satisfaction with his vast knowledge and expertise in the graphic arts industry. KBA says the appointment is part of an ongoing commitment to its customers.

A strong leader adept at team building as well as being well-versed in the technical aspects of the industry, he brings strong interpersonal skills, great energy and enthusiasm, and an understanding of the customer's needs.

Sheetfed sales senior vice president Soren Larsen describes him as a "talented and seasoned sales professional with a very strong track record for delivering superb customer results.

"He will be an excellent addition to our leadership team providing inspiration and ongoing contributions."