WAN-Ifra has responded to exhibitors’ calls, moving this year’s IfraExpo – now called the World Publishing Expo – from the announced location in Madrid to Frankfurt.

Exhibitors had asked for a more central European location for their customers.

While the dates remain the same, the event from 29-31 October will now be held at the Messe Frankfurt exhibition centre.

President Jacob Mathew says WAN-Ifra is responding to its customers. “Many exhibitors and our members have requested a move,” he says.

“This is not a reflection on Madrid as a venue, but many of our customers want a more central European venue to reduce travel costs and provide easier access. We want to provide the best possible conditions for our exhibitors to get most attention for their publishing solutions and production systems.”



Frankfurt is a major international hub and less than a three-hour flight from any European city. The airport – 20 minutes by taxi from the exhibition centre – serves 108 airlines with more than 4200 direct flights a week to 304 destinations. Some 5.5 million people live in the metropolitan area.



This is not the first time the expo has moved: A similar decision was taken in 2000 to move the event from Stockholm to Amsterdam. 



Last year’s Expo in Vienna drew 8000 visitors from more than 90 countries and attracted 306 exhibitors.