In a ‘no growth’ economy, www.gxpress.net quadruples traffic in a year

May 01, 2012 at 12:26 am by Staff


GXpress Magazine’s four-year-old website is winning friends and influencing newspaper people throughout the world.

And in an amazing 12 months, the number of hits on the www.gxpress.net website has increased fourfold, from 60,000 to more than 240,000 a month.

A 150 per cent increase in average daily visits has also seen monthly totals rise from 8400 last May to more than 20,000 in April.

The focus on news has also paid dividends, with a 24-hour publishing model delivering for readers worldwide.

“We built our new website to bring the latest news to the newspaper industry in the Asia Pacific, but we’ve been amazed by the results,” says managing editor Peter Coleman. “Breaking news has brought us new audience members, including a surge from late November, and the signs are they have stayed with us.

“I was waiting for a flight in Hong Kong when confirmation of the manroland restructuring came through, and just had time to post the story. We were among the first specialist media to publish, and in the couple of months following, an increasing number of people relied on us for the latest developments.”

Apart from the sheer growth in numbers, the www.gxpress.net website is growing geographically, as new readers around the world get to hear about it. Recent new In addition to news and features, the website carries advertising and advertorial from the print edition as a complimentary ‘add-on’. Says Coleman, “We’ve never charged print advertisers for it, and I’m delighted that the growth of the site means they’re getting such good value for their money!”

• View statistics at www.gxpress.net/usage

Sections: Print business

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