Top INMA regional award for three-times prizewinner Stuff

Jun 11, 2022 at 02:49 am by admin


India was well represented in this year's INMA Global Media Awards – with Jargran Prakashan winning its regional award – and New Zealand's Stuff named in Asia-Pacific.

Of the 60 first-place winners, an investigation into the Champlain Towers South collapse won the Miami Herald the top prize.

The ceremony was broadcast across INMA.org, LinkedIn, YouTube and Facebook Live, and covered 20 categories representing innovation and best practices in news brands, optimising the use of media platforms, subscriptions, advertising, data and insights, product and newsroom.

Jagran Prakashan was named best in South Asia for 'When India Went Silent', while Stuff's Premium Stuff 'Switch On Your Superpower' won the NZ publisher best in Asia/Pacific.

Other regional winners were:

Africa – Media24 Group for “City Press & ABSA Money Make Over”;

Europe – Guardian News and Media for “Growing Awareness of the Original Challenger Brand: How The Guardian Celebrated 200 Years”;

Latin America – Editora Globo for “O Globo LGBTQIAP+”;

North America – The Miami Herald for “House of Cards”, described by judges as "a meticulous journalistic investigation of the Champlain Towers South collapse and its multimedia representation which involved witness testimonials of the tragedy".

Eight companies won multiple first-place awards. Schibsted, across its brands in Norway, took home six top prizes, followed by Stuff from New Zealand with three first prizes. Six companies garnered two first places: Bennett, Coleman & Company Ltd., Dagens Næringsliv, Hindustan Times, Newsday Media Group, NZME, and Reach.

The 2022 competition garnered a record 854 entries from 252 news media brands in 46 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media. An international jury of 50 executives from 24 countries selected 332 finalists earlier this year.

“While creativity in communicating subscriptions and engaging readers was a recurring theme this year, how to visually communicate a tragic news story rose to the very top in the judges’ minds,” said executive director and chief executive Earl Wilkinson. “Our association’s focus on the fullest range of creativity – brands, platforms, subscriptions, advertising, data, product, and newsroom – really shines a light on innovation in news media.”

 

INMA Global Media Awards results

 

Editor’s note: Regional Brands represent a single brand serving a city or region, National Brands represent a single brand with a national reach, and Groups represent companies owning 5+ different news brands across 5+ cities/regions or nationally. Honourable mentions are listed alphabetically.

 

CATEGORY 1: BEST BRAND AWARENESS CAMPAIGN

 

Regional Brands

National Brands

Groups

CATEGORY 2: BEST PUBLIC RELATIONS OR COMMUNITY SERVICE CAMPAIGN

 

Regional Brands

National Brands

Groups

 

CATEGORY 3: BEST USE OF AN EVENT TO BUILD A NEWS BRAND

 

Regional Brands

National Brands

Groups

 

CATEGORY 4: BEST IDEA TO ENCOURAGE READER ENGAGEMENT


Regional Brands

National Brands

Groups

CATEGORY 5: BEST USE OF PRINT

 

Regional Brands

National Brands

Groups

CATEGORY 6: BEST USE OF VIDEO

 

Regional Brands

National Brands

Groups

CATEGORY 7: BEST USE OF AUDIO

Regional Brands

National Brands

Groups


CATEGORY 8: BEST USE OF SOCIAL MEDIA

Regional Brands

National Brands

Groups

 

CATEGORY 9: BEST INITIATIVE TO ACQUIRE SUBSCRIBERS

 

Regional Brands

National Brands

Groups

CATEGORY 10: BEST INITIATIVE TO RETAIN SUBSCRIBERS

 

Regional Brands

National Brands

Groups

CATEGORY 11: BEST SUBSCRIPTION NICHE PRODUCT

 

Regional Brands

National Brands

Groups

 

CATEGORY 12: BEST IDEA TO GROW ADVERTISING SALES

 

Regional Brands

National Brands

Groups

CATEGORY 13: MOST CREATIVE USE OF ADVERTISING FORMATS

 

Regional Brands

National Brands

Groups

CATEGORY 14: BEST MULTI-CHANNEL CLIENT ADVERTISING CAMPAIGN

 

Regional Brands

National Brands

Groups

 

CATEGORY 15: BEST INTERNAL DATA DASHBOARD AND REPORTS

 

Regional Brands

National Brands

Groups

 

CATEGORY 16: BEST USE OF DATA TO DRIVE A BUSINESS RESULT

 

Regional Brands

National Brands

Groups

 

CATEGORY 17: BEST NEW DIGITAL PRODUCT

 

Regional Brands

National Brands

Groups

 

CATEGORY 18: BEST PRODUCT ITERATION

 

Regional Brands

National Brands

Groups

CATEGORY 19: BEST INNOVATION IN NEWSROOM TRANSFORMATION

 

Regional Brands

National Brands

Groups

 

CATEGORY 20: BEST USE OF VISUAL JOURNALISM AND STORYTELLING TOOLS

 

Regional Brands

National Brands

Groups

 

Sections: Digital business