More on content strategy with USQ, Ogilvy

Apr 20, 2016 at 08:46 pm by Staff


USQ online marketing specialist Rebecca McSwiney leads a webinar on content strategy following Sitecore's Digital Survivor series.

After webinars with Captain's Choice and IE, the University of Southern Queensland associate director online marketing (May 5) will review lessons learned in launching an award-winning content strategy.

McSwiney looks at starting points and answers questions about benefits and ensuring quality over quantity. The session shares experience from the Australian university, and what they would do differently.

Ogilvy CX director Joe Smith presents Modular thinking for web on May 18, explaining the planning, design and build of a website by breaking it down into components. "Working this way solves more design problems, can be more collaborative and increases development efficiency," he says.

More details here.

Sections: Digital business