Impulse buy that keeps advancing

Sep 27, 2015 at 02:22 am by Staff


ppi Media is inviting WPE visitors to see its systems in operation at Impulse Magazine in Hamburg.

The visit to the editorial offices of the magazine for entrepreneurs provides an opportunity to see Content-X function in real-time conditions. Publishing director Ole Jendis and managing director Eva Weikert will discuss their work, the daily work of an editorial office and the magazine's philosophy.

The former Gruner+Jahr title was the subject of a management buyout in 2013, and appears monthly, with standard, special editions and inserts all created with the ppi Media and Digital Collections' editorial solution.

ppi Media will focus on advances to the cross-media editorial product and AdX reservation system. on their WPE stand. These include data analysis, semantic search functions and connections to social media allowing a user to recognise and capitalise on trending stories.

AdX now has a new direct connection to Gutenberg Rechenzentrum's ad booking system VI&VA, enabling consultants to view and book available ad space for digital and print ads on site at a customer's offices.

Sections: Digital business