Hallpressen goes for cloud-based advertising

Dec 11, 2014 at 10:38 am by Staff


Another Swedish publisher has opted to install Newscycle's advertising solution.

Hallpressen will use the system at its six publications, owned by Herenco in Jönköping.

The end-to-end print and digital system includes CRM, ad sales, production, finance, reporting and analytics.

Hallpressen will manage a growing multimedia advertising business, offering a self-service platform, cross-media selling abilities and more efficient workflow.

Sections: Digital business