Workshop taps science of what makes videos go viral

Jul 16, 2025 at 10:29 am by admin


A new virtual WAN-Ifra Academy workshop will provide the opportunity to level up newsroom video capabilities.

‘Elevate Video Skills’ is being held this month from July 28-30, from 11:00-13:00 IST (13:30–15:30 SGT).

The workshop will teach:

–the science behind what makes videos go viral;

–tailored strategies for YouTube, Instagram, TikTok & Facebook;

–techniques to boost engagement and viewer retention;

–content re-versioning and mobile optimisation know-how; and

–a repeatable process for consistent, high-impact content.

Trainer Dean Arnett (pictured) is an internationally award winning, former BBC, self-shoot documentary producer. He has worked with several international news media titles.

More information and registration here.

Sections: AI & digital technology