In Berlin for WAN-Ifra’s World Publishing Expo, you could perhaps spare a couple more weeks for the INMA event in the same city.
INMA’s European News Media Conference is being held from October 23-25, and will explore the best practices of news media companies as they aim to grow audience, advertising, and brand across platforms in a rebounding and profoundly changed economy.
Moving from print to digital is one transition – and for many still ongoing – with the next transition from the ‘digital-free’ to the ‘digital-paid’ world.
The Berlin event presents industry leaders’ experience on generating revenue in a (mostly) digital world… digital subscriptions, digital advertising, generating revenue on mobile and new revenue streams from print.
As at previous conferences, there will be keynote speakers and ‘brainsnacks’, a series of seven-minute presentations followed by Q&A and debate.
The programme separates vendors from speakers – to avoid 20-minute sales pitches on stage – and provides networking time for delegates to to mingle with industry colleagues from around Europe and all areas of the business.
As part of the interactive experience, delegates also participate in an ‘INMAec’ Twitter feed, pose SMS questions, and interact with speakers during and after sessions.